Automotive Lifestyle Photography
Automotive Photography in Melbourne
Creating automotive images for car companies requires some preparation. Locations need to be scouted and the time of the day for the shoot must be right. Selecting models for the shoot and the right props is important.
We created some social media images which were also used for the catalogues and marketing material for this new car. Driving around in public and photographing a car is always a challenge compared to a studio photoshoot. One picture might take a long time to get produced as the elements need to all go together.
All these shots where done on one day in 4 different locations. Not everything goes to planat an automotive shoot so some improvisation is always necessary.Keeping the car clean during the photoshoot and making sure the lifestyle settings are suited for the brand. In this project it was important to create natural looking images of the car in different social settings.
Melbourne urban look – Automotive photos
It helps to start early for the photos – ideally on a Sunday. The streets are still empty and you have a higher chance to get some empty streets. Rush hour is definitely a hard time for these photos. More and more of these photos are done with extreme photoshop work. We prefer the real photos – more relatable and honest.
Photography & social media content
We created an urban look of the photographs and used several different models for different scenes. A daytime cafe scene, going on a date night, eating some donuts in the car, parking the car in a urban shopping area, driving through the suburbs looking through the sunroof and exercising in the local park. Social media content is more important than ever to create a brand image for the product so it is important to have a brief for the photoshoot.
