Behind the scenes of a photoshoot

Lifestyle Photography by freshphotography, Melbourne

Brooklyn Bridge
Lifestyle photo on Brooklyn Bridge with fashion model for the Launch of the Caulfield Cup

Lifestyle Photography – Behind the scenes

We captured the behind the scenes of a lifestyle shoot in New York. The shoot was planned by a press photographer for an Australian Newspaper and we covered some behind the scenes shot to be used for social media and marketing by the client. It’s just showcasing a few images of the three locations but you get the concept of our style of photography – natural shots and telling a bit of story – quite opposite to the press photographs which need to showcase everything in one image. On social media you have the benefit of presenting more images of the shoot. You can focus on details and the surrounding and tell a story.

It’s much harder to do this in one image. But even when you use images for an advertsining campaign for your marketing you might opt to picture more images of the shoot. Presenting them in a collage or storyline. Our lifestyle photography – which we usually capture in Melbourne not in New York is relaxed and fun.

Detail shot of dress showing leg with trophy
Street sign One way
Couple on bikes
Caulfield Cup in New York 2019

Editorial Photography

Photographing moments like these is more fast paced than you think. You need a stylist, make up artist, location scout, assistants to hold light equipment, marketing people. There is usually a lot going on which the images don’t show. The shoot for the three locations too a bit over half a day but don’t forget the planning time.

Not everything goes to plan – streets can be blocked, constructions pop up, cars are parked in the wrong spot. When you shoot in a public space which you can’t fully control you have to improvise.

Melbourne Lifestyle Photoshoots

Contact us when you plan your own photoshoot in Melbourne (or anywhere else in the world) – we are happy to help you with your photographs for marketing and social media.

Yellow cab in New York
Broadway - detail
Creative & Fun

Check out our other commercial photography work

Commercvial and Lifestyle Photographer Logo

Commercial Photographer in Melbourne – Lifestyle – Branding – Small Business – Food – Social Media


Creative photos for your business. We photograph your brand, service or product.


P: +61 4 23092716


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